Chief Marketing Officer (CMO) - BRI Finance (CAR) Palu

Join Mandiri Andalan Utama as the Chief Marketing Officer (CMO) for BRI Finance (CAR) in Palu, Sulawesi Tengah and lead the strategic vision for financial services in one of Indonesia’s most dynamic regions. This role offers a unique opportunity to drive growth and innovation in the financial sector, leveraging your expertise to transform BRI Finance (CAR) into a market leader. As the CMO, you will oversee all marketing and communications efforts, ensuring they align with the company’s goals and deliver exceptional value to customers.

In this role, you will work closely with cross-functional teams to develop and implement marketing strategies that enhance brand awareness, customer loyalty, and market share. You will be responsible for driving digital transformation, optimizing marketing campaigns, and fostering a customer-centric culture. With your leadership, BRI Finance (CAR) will not only meet but exceed customer expectations, setting new benchmarks in the financial services industry.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement.
• Oversee digital marketing initiatives, including SEO, SEM, and social media campaigns, to enhance online visibility and customer acquisition.
• Lead the creation and implementation of marketing campaigns that align with the company’s financial goals and customer needs.
• Manage the marketing budget and ensure optimal allocation of resources to maximize return on investment.
• Foster a customer-centric culture by continuously gathering and analyzing customer feedback to improve products and services.
• Collaborate with cross-functional teams to drive innovation and ensure marketing efforts support business objectives.
• Monitor market trends and competitive landscape to identify opportunities and threats, and adjust strategies accordingly.
• Build and maintain strong relationships with key stakeholders, including customers, partners, and investors.

🎓 Kualifikasi & Syarat

• Minimum 15 years of experience in marketing, with a proven track record in financial services or related industries.
• Proven experience in leading marketing teams and driving significant growth in market share and customer loyalty.
• Strong understanding of digital marketing tools and technologies, including Google Analytics, HubSpot, and social media platforms.
• Excellent leadership and strategic thinking skills, with the ability to develop and implement long-term marketing strategies.
• Certification in marketing management or a related field is a plus.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Strong communication and interpersonal skills, with the ability to influence and inspire teams.
• Proficiency in English and Bahasa Indonesia.

🛠️ Keahlian

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